Premium targeting
Reach Rochester carrier routes aligned to households above $130K, helping you focus on neighborhoods where premium retail and service demand is stronger.
For Rochester Businesses
Reach premium Rochester households without paying for a full solo mail campaign.
MedCity Community Card is a shared direct-mail product built for local businesses that want predictable visibility, category exclusivity, and a lower-cost entry point into premium direct mail.
2,000
targeted households per month
$199
per ad space per month
>$130K
targeted household income focus
$0.10
cost per mailer at 2,000 homes
16
total advertiser spots per issue
1
business per category per issue
Why Businesses Choose It
Built around targeting, visibility, and simplicity
The offer is straightforward: premium household reach, recurring monthly exposure, and a simple process that keeps the workload light on your side.
Lower entry cost
Participate in a premium direct-mail product for $199 per month instead of funding an entire solo mail campaign on your own.
Category exclusivity
Only one business per category per issue. Once your category is reserved, a direct competitor does not appear on that month’s card.
Scarcity creates attention
With only 16 total placements per issue, each business gets meaningful visibility on a clean, high-gloss layout.
Monthly repetition
Repeated monthly presence helps your business stay top of mind for consumers who may not act the first time they see your offer.
Digital visibility included
Your placement also benefits from inclusion in the digital edition on the website, giving households another way to find your business after mail delivery. It also extends reach beyond the 2,000 households receiving the physical card that month, helping your business stay visible to additional households following the digital edition online.
How It Works
A simple monthly process
Reserve your category
Lock in your category-exclusive placement and confirm whether you want one ad space or multiple spaces.
Send your creative
Provide your logo, offer text, and brand details, or send finished artwork sized for the ad placement.
Approve your proof
Review the final proof to confirm business name, contact details, and offer messaging before printing.
We handle the rest
MedCity Community Card manages print preparation, USPS compliance, and mailing logistics so participation stays hands-off for your team.
Simple Pricing
$199 per ad space per month
Each placement appears on the monthly card delivered to 2,000 targeted households. Businesses can also purchase multiple spaces for added visibility.
- 2,000 targeted household deliveries each month
- Category exclusivity included
- Digital edition visibility included
- Monthly newsletter visibility supports additional digital reach
- Multiple spaces available
- Ask about 6- and 12-month subscription options
Why It’s Cost-Effective
A practical alternative to solo direct mail
Typical solo local mail campaigns can cost thousands of dollars for a similar 2,000-piece scale. MedCity Community Card lowers the barrier by spreading production and mailing costs across multiple advertisers.
The result is a more approachable monthly spend while still delivering premium local exposure. In addition to the physical mailing, the digital card and monthly newsletter create another touchpoint that can reach households not included in that month’s physical 2,000-home drop.
Frequently Asked Questions
Common advertiser questions
What neighborhoods are included?
The card targets Rochester carrier routes aligned to households above $130K, using a premium route footprint and monthly rotation strategy.
Can my competitor appear on the same issue?
No. Category exclusivity is included, so direct competitors are not placed together on the same month’s card.
Can I buy more than one ad space?
Yes. Businesses can reserve multiple spaces to increase their share of visibility on the card.
Do I need finished artwork?
No. You can provide your logo, offer details, and brand assets, and the content can be formatted for the placement.
What kind of businesses are a strong fit?
Businesses that benefit from recurring local reminders tend to be a strong fit, including restaurants, home services, personal care, boutique fitness, and specialty retail.
Can I run coupons or simple brand promotion?
Yes. Advertisers can choose coupon-driven creative or standard promotional messaging depending on their goals.
Reserve a Spot
Ready to put your business on the next card?
Contact MedCity Community Card to check category availability, ask questions, and start the onboarding process.